Smith, P.R. <br/><br/>
Marketing communications : an integrated  approach 
<label>/ by </label> Smith, P.R. 
<label>;</label> Taylor, Jonathan 
 - 3rd ed. 
 - London  Kogan Page Limited  2002 
 - xvi,640 p.  ill.  24cm. 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>0749436697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / S