Heskett, James L. <br/><br/>
Marketing 
<label>/ by </label> Heskett, James L. 
 - New York  Macmillan Publishing Co., Inc.  1976 
 - xiii, 610p.  ill.  23 cm. 
<br/><br/><label>ISBN: </label>0023539402 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HES