McDonald, Malcolm <br/><br/>
Market segmentation : how to do it, how to  profit from it 
<label>/ by </label> McDonald, Malcolm 
<label>;</label> Dunbar, Ian 
 - Oxford  Elsevier Butterworth-Heinemann  2004 
 - xxv, 465p.  ill.  25 cm. 
<br/><br/>L 
<br/><br/><label>ISBN: </label>0750659815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCD