TY  - BOOK
AU  - Peppers, Don
AU  - Rogers, Martha
TI  - Managing customer relationships: a strategic framework
SN  - 047148590X
U1  - 658.812 
PY  - 2004///
CY  - Hoboken
PB  - John Wiley & Sons, Inc.
KW  - Consumer'  preferences
KW  - Customer relations-Management
KW  - Relationship marketing
N1  - SR
ER  -