TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising ; principles & practice
SN  - 9788131714140
U1  - 659.1 
PY  - 2011///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Advertising
KW  - Media
N1  - PR
ER  -