Kelley, Larry D. <br/><br/>
Advertising account planning  a practical guide 
<label>/ by </label> Kelley, Larry D. 
<label>;</label> Jugenheimer, Donald W. 
 - New York  M.E. Sharpe, Inc.  2006 
 - viii, 156p. 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>0765617293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising campaigns<br/>Advertising-Management
<br/><br/><label>Dewey Class. No.: </label>659.111  / KEL