TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: principles & practice
SN  - 0131968815
U1  - 659.1 
PY  - 1995/// (2006)
CY  - Upper Saddle River, NJ
PB  - Pearson Education, Inc.
KW  - Advertising
N1  - PR
ER  -