TY  - BOOK
AU  - Shimp, Terence A.
TI  - Integrated marketing communications in  advertising and promotion
SN  - 0324408080
U1  - 658.82 
PY  - 2007///
CY  - Mason, OH
PB  - Thomson Higher Education
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - PR
ER  -