Shimp, Terence A. <br/><br/>
Integrated marketing communications in  advertising and promotion 
<label>/ by </label> Shimp, Terence A. 
 - 7th ed. 
 - Mason, OH  Thomson Higher Education  2007 
 - xx,629 p. 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>0324408080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI