Schultz, Don <br/><br/>
IMC the next generation : five steps for  delivering value and measuring returns using  marketing communication 
<label>/ by </label> Schultz, Don 
<label>;</label> Schultz, Heidi 
 - New York  McGraw-Hill  2004 
 - xxiii,408 p. 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>0071416625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name  products<br/>Business communication<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH