Holt, Douglas B. <br/><br/>
How brands become icons : the principles of  cultural brading 
<label>/ by </label> Holt, Douglas B. 
 - Boston  Harvard Business School Press  2004 
 - xiii, 265p.  24 cm. 
<br/><br/><label>ISBN: </label>1578517745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Business names<br/>Popular  culture
<br/><br/><label>Dewey Class. No.: </label>658.827  / HOL