TY  - BOOK
AU  - Jones, John Philip
TI  - How advertising works : the role of research
SN  - 076191241X
U1  - 659.1 
PY  - 1998///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Advertising
KW  - Advertising-Research
N1  - SR
ER  -