How advertising works : the role of research 
<label>;</label> Jones, John Philip 
 - Thousand Oaks  SAGE Publications  1998 
 - [8], 358 p. 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>076191241X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising-Research
<br/><br/><label>Dewey Class. No.: </label>659.1  / HOW