Stanton, William J. <br/><br/>
Fundamentals of marketing 
<label>/ by </label> Stanton, William J. 
<label>;</label> Etzel, Michael J. <label>;</label> Wakler, Bruce J. 
 - 10th ed. 
 - New York  McGraw-Hill  1994 
 - xxviii,697p.  ill.  25 cm. 
<br/><br/>SR 
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S