TY  - BOOK
AU  - Johnson, Gerry
AU  - Scholes, Kevan
AU  - Whittington, Richard
TI  - Exploring strategy
SN  - 9780273732020
U1  - 658.4012 
PY  - 2011///
CY  - Essex
PB  - PearsonEducation Limited
KW  - Business planning
KW  - Strategic planning
KW  - Strategic planning-Case  studies
KW  - Business planning-Case studies
N1  - Cover title : Exploring strategy : text & cases; PR
ER  -