TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Page, Kelly
TI  - Essentials of marketing
SN  - 9780198734765
U1  - 658.802 
PY  - 2013///
CY  - Oxford
PB  - Oxford University Press
KW  - Channel Management
KW  - Marketing
KW  - Marketing Principles
KW  - Retailing
N1  - PR
ER  -