Baines, Paul <br/><br/>
Essentials of marketing 
<label>/ by </label> Baines, Paul 
<label>;</label> Fill, Chris <label>;</label> Page, Kelly 
 - Oxford  Oxford University Press  2013 
 - xxiii, 413p.  ill. 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>9780198734765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Channel Management<br/>Marketing<br/>Marketing Principles<br/>Retailing
<br/><br/><label>Dewey Class. No.: </label>658.802  / BAI