TY  - BOOK
AU  - Gobe, Marc
TI  - Emotional branding : the new paradigm for  connecting brands to people
SN  - 1581150784
U1  - 658.827 
PY  - 2001///
CY  - New York
PB  - Allworth Press
KW  - Brand name products
KW  - Brand name products-  Marketing
KW  - Consumers' preferences
KW  - Motivation  research (Marketing)
ER  -