Gobe, Marc <br/><br/>
Emotional branding : the new paradigm for  connecting brands to people 
<label>/ by </label> Gobe, Marc 
 - New York  Allworth Press  2001 
 - xxxii, 319p.  23 cm 
<br/><br/><label>ISBN: </label>1581150784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products-  Marketing<br/>Consumers' preferences<br/>Motivation  research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / GOB