Ries, Al <br/><br/>
The 22 immutable laws of marketing 
<label>/ by </label> Ries, Al 
<label>;</label> Trout, Jack 
 - London  Profile Books Ltd.  1994 
 - xii, 143p.  20 cm. 
<br/><br/><label>ISBN: </label>1861976100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Philosophy
<br/><br/><label>Dewey Class. No.: </label>658.8001  / RIE