Amarchand, D <br/><br/>
A textbook of marketing 
<label>/ by </label> Amarchand, D 
<label>;</label> Varadharajan, D. 
 - Delhi  Konark Publishers Pvt Ltd  1989 
 - xii, 340p.  22 cm. 
<br/><br/><label>ISBN: </label>8122000975 
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMA