TY  - BOOK
AU  - Strauss, Judy
AU  - El-Ansary, Adel
AU  - Frost, Raymond
TI  - E-marketing
SN  - 8178089440
U1  - 658.8002854678 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education (Singapore) Pte. Ltd.
KW  - Interactive marketing
KW  - Marketing
KW  - Telemarketing
ER  -