TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Differentiate or die : survival in our era of  killer competition
SN  - 0471028924
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Advertising-Brand name products
KW  - Brand name products
KW  - Competition
KW  - Marketing
ER  -