Trout, Jack <br/><br/>
Differentiate or die : survival in our era of  killer competition 
<label>/ by </label> Trout, Jack 
<label>;</label> Rivkin, Steve 
 - New York  John Wiley & Sons, Inc.  2000 
 - x, 230p. 
<br/><br/><label>ISBN: </label>0471028924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Brand name products<br/>Brand name products<br/>Competition<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / TRO