TY  - BOOK
AU  - Ivanovic, A
AU  - Collin, P.H
TI  - Dictionary of marketing
SN  - 0747566216
U1  - 381.03 
PY  - 2003///
CY  - London
PB  - Bloomsbury Publishing Plc
KW  - Marketing - Dictionary
N1  - PR
ER  -