TY  - BOOK
AU  - Dyche, Jill
TI  - The CRM handbook : a business guide to customer relationship management
T2  - Addision-Wesley information technology series
SN  - 8177587625
U1  - 658.812 
PY  - 2006///
CY  - Delhi
PB  - Dorling Kinderslely (India) Pvt. Ltd.
KW  - Customer relations-Management
KW  - Electronic commerce
ER  -