De Chernatony, Leslie <br/><br/>
Creating powerful brands 
<label>/ by </label> De Chernatony, Leslie 
<label>;</label> McDonald, Malcolm <label>;</label> Wallace, Elaine 
 - London  Routledge  2013 
 - xxv,483 
<br/><br/>PR 
<br/><br/><label>ISBN: </label>9781856178495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE