TY  - BOOK
AU  - Johansson, Johny  K.
AU  - Carlson, Kurt  A.
TI  - Contemporary brand management
SN  - 9781452242873
U1  - 658.827 
PY  - 2015///
CY  - Los Angeles
PB  - SAGE Publications Inc.
KW  - Brand Management
KW  - Branding
N1  - PR
ER  -