Rice, Chris <br/><br/>
Consumer behaviour : behavioural aspects of  marketing 
<label>/ by </label> Rice, Chris 
 - Oxford  Butterworth-Heineman Ltd.  1994 
 - viii, 414p.  24 cm. 
<br/><br/><label>ISBN: </label>0750605499 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RIC