Hise, Richard T. <br/><br/>
Cases in marketing strategy 
<label>/ by </label> Hise, Richard T. 
<label>;</label> McDaniel, Stephen W. 
 - Columbus  Charles E. Merrill Publishing Company  1984 
 - xvii, 676p.  25 cm. 
<br/><br/><label>ISBN: </label>0675201039 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HIS