TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen
AU  - Thearing, Kurt
TI  - Building data mining applications for CRM
SN  - 0070402736
U1  - 658.4038 
PY  - 2000///
CY  - New Delhi
PB  - Tata MacGraw-Hill Publishing Company
KW  - Data mining
KW  - Decision support systems
ER  -