TY  - BOOK
AU  - Kompella, Kartikeya
TI  - Building brands building meaning : a guide to increasing the financial value of brands through building positive meaning
SN  - 8130903393
U1  - 658.827 
PY  - 2006///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Brand name products
KW  - Trademarks
ER  -