TY  - BOOK
AU  - Perreault, William D
AU  - McCarthy, E. Jerome
TI  - Learning aid for use with Basic marketing: a global-managerial approach 
SN  -  0070005699
U1  - 658.8 
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing-Management
ER  -