Perreault, William D <br/><br/>
Learning aid for use with Basic marketing  a global-managerial approach  
<label>/ by </label> Perreault, William D 
<label>;</label> McCarthy, E. Jerome 
 - 13th ed. 
 - Boston  Irwin/McGraw-Hill  1999 
 - 1 volume (various pagings)  ill.  28 cm 
<br/><br/><label>ISBN: </label>0070005699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER