TY - BOOK AU - Pushpakumara, B.M.A. AU - Shamil, Mohomed M. AU - Yatigammana, M.R.K.N. TI - The mediating role of brand trust on the Relationship between altruistic, hedonic values and consumer-brand relationship: evidence from the life insurance industry in Sri Lanka PY - 2021/// CY - Kelaniya PB - University of Kelaniya KW - Brand trust KW - Cosumer-Brand relationship KW - Life Insurance N1 - University of Kelaniya ER -