TY  - BOOK
AU  - Pearce II, John A
AU  - Robinson, Richard B
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0256216606
U1  - 658.4012 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Strategic planning
KW  - Strategic planning-Case  studies
ER  -