Pride, William M <br/><br/>
Marketing  concepts and strategies 
<label>/ by </label> Pride, William M 
<label>;</label> Ferrell, O. C 
 - 10th ed. 
 - Boston  Houghton Mifflin  1997 
 - xxxii,666p  col. ill., col. maps  26 cm 
<br/><br/><label>ISBN: </label>0395854733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>652.8  / PRI