Dutta, Kirti <br/><br/>
Brand management  principles and practices 
<label>/ by </label> Dutta, Kirti 
 - New Delhi   Oxford University Press  2012 
 - xxiii, 455p.  ill.  24 cm. 
<br/><br/> Without CD ROM 
<br/><br/><label>ISBN: </label>9780198069867 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.827  / DUT