Kapferer, Jean-Noel <br/><br/>
The new strategic brand management  advanced insights and strategic thinking 
<label>/ by </label> Kapferer, Jean-Noel 
 - 5th ed. 
 - London  Kogan Page  1997 
 - xviii, 492p.  ill.  25 cm. 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KAP