Bernhardt, Kenneth L <br/><br/>
Cases in marketing management 
<label>/ by </label> Bernhardt, Kenneth L 
<label>;</label> Kinnear, Thomas C 
 - 7th ed.  
 - Boston  Irwin McGraw - Hill Companies, Inc.  1997 
 - xiv, 665p.  ill.   25 cm.  
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-decision making <br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BER