TY  - BOOK
AU  -  Quelch, John A
AU  -  Dolan, Robert J
AU  - Kosnik, Thomas J
TI  - Marketing management: text and cases
T2  - The Irwin series in marketing
SN  - 0256109559
U1  - 658.8 
PY  - 1993///
CY  - Boston
PB  - McGraw - Hill Companies, Inc.
KW  - Marketing-Management
ER  -