TY  - BOOK
AU  - Cravens, David W
TI  - Strategic marketing
T2  - Irwin/ McGraw-Hill series in marketing
SN  - 0070275432
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - Irwin McGraw - Hill Companies, Inc.
KW  - Marketing-decision making
KW  - Marketing-Management
KW  - Strategic planning
ER  -