Cravens, David W <br/><br/>
Strategic marketing 
<label>/ by </label> Cravens, David W 
 - 6th ed. 
 - Boston  Irwin McGraw - Hill Companies, Inc.  2000 
 - xvi, 752p.  ill.   25 cm. 
 - Irwin/ McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0070275432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-decision making <br/>Marketing-Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA