TY  - BOOK
AU  - Kinnear, Thomas C
AU  - Taylor, James R
TI  - Marketing research: an applied approach
T2  - McGraw-Hill  series in marketing
SN  - 0079122523
U1  - 658.83 
PY  - 1996///
CY  - New York
PB  - McGraw - Hill company, Inc. 
KW  - Marketing research
KW  - Marketing-Management
ER  -