Kinnear, Thomas C <br/><br/>
Marketing research  an applied approach 
<label>/ by </label> Kinnear, Thomas C 
<label>;</label> Taylor, James R 
 - 5th ed. 
 - New York  McGraw - Hill company, Inc.   1996 
 - xxii, 888p.  col. ill.  24 cm. 
 - McGraw-Hill  series in marketing .
<br/><br/><label>ISBN: </label>0079122523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.83  / KIN