TY  - BOOK
AU  - Upshaw, Lynn B
TI  - Building brand identity: a strategy for success in a hostile marketplace
SN  - 047104220x
U1  - 658.8343 
PY  - 1995///
CY  - New York 
PB  - John Wiley & Sons, Inc.
KW  - Brand identity
KW  - Brand name products-Management
ER  -