Upshaw, Lynn B <br/><br/>
Building brand identity  a strategy for success in a hostile marketplace 
<label>/ by </label> Upshaw, Lynn B 
 - New York   John Wiley & Sons, Inc.  1995 
 - xiv, 354p  ill.  25 cm 
<br/><br/><label>ISBN: </label>047104220x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand identity<br/>Brand name products-Management
<br/><br/><label>Dewey Class. No.: </label>658.8343  / UPS