TY  - BOOK
AU  - Johansson, Johny  K
TI  - Global marketing: foreign entry, local marketing, and global management
T2  - The Irwin/ McGraw-Hill series in marketing
SN  - 0073658634
U1  - 658.848 
PY  - 2000///
CY  - Boston
PB  - McGraw -Hill Companies, Inc.
KW  - Export  marketing
KW  - Export marketing-Management
ER  -