Johansson, Johny  K <br/><br/>
Global marketing: foreign entry, local marketing, and global management 
<label>/ by </label> Johansson, Johny  K 
 - 2nd ed. 
 - Boston  McGraw -Hill Companies, Inc.  2000 
 - xx, 604p.   ill.  29 cm. 
 - The Irwin/ McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0073658634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export  marketing<br/>Export marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.848  / JOH