TY  - BOOK
AU  - Jeannet, Jean-Pierre
AU  - Hennessey, H. David
TI  - Global marketing strategies
SN  - 039587162x
U1  - 658.848 
PY  - 1998///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Export marketing
KW  - Export marketing-Management
KW  - Export marketing--Management--Case studies
KW  - Global Marketing
ER  -